Device technology, the internet, and social media platforms are only going to increase in popularity, and become faster and easier for people to make buying decisions.
80% of business people lack the knowledge, know-how, and techniques that are required to grow their business in today's world using modern growth strategies.
A positioning statement allows your target the right customers for your business. You can't market your business successfully without a clear positioning statement.
Semi-fictional representations of your ideal customer based on real data and some educated speculation about customer demographics, behavior patterns, motivations, and goals.
Marketing process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a defined audience, and ultimately, to drive profitable customer action.